What will drive people to change their coffee routine?
– Free coffee
– Incentives (earning points, connecting to fb and receiving a percentage off their coffee etc.)
– Sharing and liking posts on fb and receiving percentage and money off coffee, maybe free toppings like marshmallows on top.
– Being credited for being a loyal customer (loyalty cards)
Which brands are using Facebook successfully and what are they doing differently?
– Starbucks: Using images people share online to show and promote products. Connecting customers from around the world and merging their videos to show a ‘Starbucks experience’
– Costa Coffee:
– Cafe Nero:
– Coffee Aroma:
– Kaffeine:
Be innovative. Its not about how many likes a business has, its about using the platform differently How can you use Pacts existing social platforms and amplify your idea?
566 million people access Facebook via their smartphone or tablet. How will this affect your response?
Half of all Facebook users have more that 200 friends. How can Pact tap into this? Think about shareability.
– Consumers wont engage with brands for no reason. What do they get out of it?