When you sign up to Pact, it will automatic follow themselves on Instagram.
By analysing Pacts Instagram, it is clear that they are not regular active users. From a regular Instagram user knowledge, i think it is vital to keep in touch and keep your followers updated with regular processes Pact is experiencing by making the users feel involved and part of Pact.
A great way of advertisement on Instagram is the “like, share, follow and tag” competitions. As seen on many clothing and footwear pages i follow, they usually have an item which can be won, for example the latest pair of trainers, and to be in for a chance to win the competition, users will need to like the post of the page and share the post on their own Instagram profiles, normally ‘hash-tagging’ and tagging certain words and the company page, where by then, their repost of the competition image will be promoted to their followers, and the more people that enter the competition, the more people who see the company. Here are some examples I found on my very own Instagram profile.
This is great for raising awareness for a company because when more people share the post, it will gain more publicity gaining followers and the publicity the company needs.
As for Pacts sake, here are some competition pictures for instagram i have put together which will help raise awareness for Pact.
Examples of competition: